It's almost summer time here in Florida and it's going to get hot. So what do you grab to cool you off? Hard seltzers have been the way to go. From something that started off as a college thing, the brand has expanded to nearly everyone. Remember "No laws when you're on the Claw"? That's a thing of the past. White Claw still holds 2 of the Top 10 most popular hard seltzers, but the Claw doesn't dominate like it used to. There's just so many other choices.
Before we get to the Top 20, here's a tip for making flavors of your own. Most hard seltzers are basically just vodka, seltzer water, and flavoring. So here's how you make your own, for probably a much lower price. Get that big bottle of Kirkland vodka from Costco. It's like 20 bucks. Next up, a 2 liter of seltzer water from Publix. Last I checked that 2 liter was 99 cents. Now grab a bottle of Mio, or if you want, the generic looking one next to it on the shelf at Publix. Ice, vodka, seltzer water, a squirt of flavoring. I tried this one night when I was sober enough to want another drink, but too drunk to go to Publix to get more cans. A MacGyver drink.
YouGov broke down a list of The Most Popular Hard Seltzers. The data was collected in Q4 of 2022 so it's fairly current going into Spring of 2023. This is not a list of the biggest selling, it's a ranking of popularity. Here's the faq on that if you're interested. If you're looking for a new flavor or brand to try, here's the Top 20.