LOS ANGELES, CA – JUNE 16: A game enthusiast takes photos of the Sony PlayStation 4 and peripherals, including the virtual reality ‘Project Morpheus’, during the Annual Gaming Industry Conference E3 at the Los Angeles Convention Center on June 16, 2015 in Los Angeles, California. The Los Angeles Convention Center will be hosting the annual Electronic Entertainment Expo (E3) which focuses on gaming systems and interactive entertainment, featuring introductions to new products and technologies.