In the constant changing landscape that is professional golf, a major move is (reportedly) in the works. Multiple golf outlets are reporting that Jon Rahm to LIV in 2024 is a done deal. And the move could be formally announced as early as this week. And I am very interested to see what the numbers look like for the world #3. The Wall Street Journal's reporting shows that Rahm will sign for somewhere in the neighborhood of half a billion USD. Their report says somewhere between $450-$600 million. In addition to the generational altering money, Rahm will also get his own team in the deal. What is the value of a LIV Golf team? That's still an unknown. However it can't hurt the bottom line. Jon Rahm to LIV hurts the PGA Tour, right?
I don't know that to be the case any longer. The PGA Tour and LIV Golf have agreed to marge the tours. Although, there are still many hurdles to clear before that becomes reality. Even if Jay Monahan tells us that there is a "firm target" of December 31st to reach a deal with PIF and LIV Golf. On November 29th at the New York Times DealBook Summit Monahan told a group that he and Yasir Al-Rumayyan planned on meeting to following week. It's been eight days since saying that and there has been nothing to come out of that meeting. The world of golf is in as much flux now as any time since the change for hair in the golf ball to feathers in the 1600's. I don't know what this means for Jon Rahm, the PGA Tour, LIV Golf, or anything else within the game. I just thought you should know.
