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NFL Filling Empty Seats With Ads

sporting events during the pandemic

PEORIA, ARIZONA – MARCH 12: General view of empty seats of Peoria Stadium on March 12, 2020 in Peoria, Arizona. Major League Baseball is reportedly joining the NBA in suspending all operations due to the coronavirus outbreak. (Photo by Christian Petersen/Getty Images)

NFL owners have approved a plan to cover seats closest to the field with a tarp that will show sponsor logos.
Teams will be required to use the tarps on the first 6 to 8 rows of their stadiums.

Part of the reason is to keep fans and players more "socially distant" from each other.

The other upside is teams can sell advertising to put on the tarps to help recoup the money they will lose from fewer fans in the stands.

Katherine Viloria is Beasley Media Group's Fort Myers Digital Content Manager. She loves to write, snap photos, and watch Grey's Anatomy. Connect with her on Instagram @alittlethisalittlekat