Basketball fans are gearing up for March Madness. A survey of 2,000 basketball fanatics ages 21+ revealed that during the three weeks of March Madness, nothing else matters.
A survey conducted by OnePoll on behalf of Tipico Sportsbook, reveals that during March Madness, basketball fans spend 13 hours watching games, 3 hours creating brackets, and around 5 hours talking about it with family and friends. Interestingly, that’s not even counting the time they’ll spend engaging with online content (5 hours), watching highlights (5 hours), and placing bets (3 hours).
Their data also shows that March Madness can take precedence over their daily routines and social events. More than one-quarter (26%) admit they've skipped work, while one in five have canceled dates (17%) and even birthday parties (17%) just to ensure they don't miss the action on the court.
Final Four
They found that more than three-quarters (76%) of respondents have a favorite team they're rooting for this March, and 59% of those fans believe their team has what it takes to make it to the Final Four. Moreover, 57% are confident that their team can go all the way and will win it all this year, yet only 30% will pick them as their bracket champ no matter what.
According to respondents, the top three most likely conferences to come out on top this year include the Big Ten (21%), SEC (14%) and Big East (12%).
Insights from die-hard fans were revealed. Die-hard fans will sport their team’s apparel while watching other games (47%) and "passionately always" root against their rival (41%). respondents are more likely to hope for a miracle (46%) or stay confident until there are no other options (45%) when their team is losing, compared to leaving the room (10%) or putting on a different game (9%).
March Madness: Money Well Spent
The survey also found basketball fans are willing to spend $570 on their overall March Madness experience this year. This year, 39% of basketball fans plan to place bets on the tournament.
Get more March Madness fan insights with the complete study here.
