Hard and Spiked Seltzers just a few years ago seemed like a novelty. College kids with White Claws was about the extent of it. Fast forward and some of the best seltzers helped the category clock in around $5 billion dollars in sales a year. Chances are, you may have been exposed to seltzers in your youth. Coors launched Zima back in 1994. No one knew what to do with it and frankly, the taste was weird. Many people would create their own flavors of the clear beverage by adding Jolly Ranchers or Skittles. I bet if you could get your hands on a Zima and put a Jolly Rancher in it, the flavor would not be much different than a current hard seltzer.
The current trend of hard and spiked seltzers is obvious if you go into Publix. About 1/3 of what was once the beer section is now dedicated to seltzers. There’s just so many to try. You could go with the Corona ones or the Bud Light ones, both very good. Or try something different. But the last thing you want is to be set up somewhere ready to go only to find out…
Let’s prevent that. Instead of standing in the aisle staring at all the different choices let’s present to you, the best. The seltzers to try this summer. Spy.com helped me not not forget about some of these. Something something, Drink Responsibly.