Hidden Valley® Ranch and Cheez-It ®Join Forces to Create the Cheeziest Ranch Yet
Hidden Valley Ranch and Cheez-It are teaming up to celebrate National Ranch Day on March 10. Together, they created a "Cheezy Ranch." In a news release, they described it as "Cheezy Ranch! Crafted with 100% real cheese and the zesty flavor of ranch."
The companies said in a news release that Cheezy Ranch is the perfect way to add a "cheezy ranch" twist and some "serious flavor" to your favorite dippable foods. They suggest drizzling it over a plate of nachos or using it as a dipping sauce for French fries or a freshly baked, warm, soft pretzel. "The possibilities are endless," they said.
Hidden Valley Ranch x Cheez-It
What to dip in Cheezy Ranch?
Hidden Valley Ranch shared on Instagram, "We’re so excited to finally bring this to YOU - what are you going to dip first???" So naturally, people delivered with their dipping possibilities. One person said, "Chicken nuggets, for sure!" Another person shared that they would put the Cheezy Ranch on pretzels, celery, and mozzarella sticks. Someone shared that they've been dipping Cheez-It's in ranch for years.
Before the announcement, the brands teased people on social media with photos of Cheez-Its on foods like pizza and salad.
The new condiment will be available at Walmart and Kroger grocery stores nationwide for $5.99. The product will make its way to Walmart shelves in late March and Kroger stores in April.
In addition to Cheezy Ranch, Hidden Valley Ranch also announced that six new flavors will be available to consumers this spring. A spicy trio bundle will be available exclusively at Walmart. The new flavors include Garlic Ranch, Nashville Hot, Creamy Jalapeño, Spicy Hot Honey, Green Goddess, and Parmesan Ranch. The exact dates on when the new products will be available in stores weren’t announced.
Hidden Valley is no stranger to collaborations. Earlier this year, they teamed up with Burt's Bees for a limited-edition lip balm that sold out in minutes. They also dipped into the world of fashion by teaming up with Crocs in 2021.
Check out more on Hidden Valley and Cheez-It’s collaboration here.
