Miami Hurricane's Cavinder Twins winning again on and off the court. Great things are happening lately in Coral Gables.
On Monday night, the 9th seeded Lady Hurricanes went on the road to face top seed Indiana. They led wire to wire to a 60-58 victory.
However, earlier in the day, Hanna and Haley Cavinder were busy with business. They scored a huge NIL deal.
Caktus AI Inks The Cavinder Twins to a Huge NIL Deal
Two of the most prominent names in the NIL era, Hanna and Haley Cavinder have signed a deal with Caktus AI.
The twins are featured alongside former Alabama running back Jahmyr Gibbs. In the post, he is using Caktus AI on his laptop in a separate room in a TikTok post.
The Cavinder twins partnered with Caktus AI through the assistance of Everett Sports Management and Darren Heitner.
Navigating the legal side of NIL deals can be complex.
Having experienced professionals like Heitner involved can help ensure that everything is done in a fair and legally compliant way.
What is this deal all about?
According to Jeff Hoffman, the twins' main agent, the promotional content they are creating is not focused on one specific capability of the Caktus AI platform.
Instead, the video is meant to showcase the wide range of tools available, including essay writing, paragraph generation, cover letter writing, math and science resources, and a citation creator.
This is a smart approach, as it allows potential users to see the full range of capabilities of the platform and how it can be useful for a variety of tasks.
It will be interesting to see how Caktus AI and other companies in the NIL space continue to evolve and innovate as more college athletes take advantage of these new opportunities.
Cavinder Twins Impact on Social Media
Their 4.3 million followers on TikTok in particular is a huge following.
The platform has quickly become one of the most popular and influential social media networks among younger demographics.
Their YouTube page with over 85,000 subscribers is also a strong platform to engage with their audience and create content that resonates with their fans.
Having such a large and engaged social media following is a valuable asset for the Cavinder twins.
It allows them to amplify their voice and share their message with a wider audience.
It will be interesting to see how they continue to use their platform and engage with their followers as they navigate the world of NIL deals and college athletics.
Livvy Dunne, The Cavinder Twins, And The Top 10 Female Athlete NIL Valuations
There's been a lot of talk recently about women athletes and NIL money. The New York Times did a rather unflattering article titled “New Endorsements for College Athletes Resurface an Old Concern: Sex Sells.” The article quoted Stanford’s Tara VanDerveer, one of the most successful coaches in women’s college basketball, as “This is a step back.” But why? Here's my take. College athletes have a very short period of time to make money off their skill. Very few have a chance to take their chosen sport to a professional level. In the case of women's sports, even if they go pro, the compensation may not be much. So when a female athlete takes advantage of NIL endorsements, why is a multi-millionaire coach saying it's not right?
Olivia Dunne is the highest paid female college athlete in the nation according to on3.com. The 20 year-old LSU gymnast reportedly has an NIL valuation of $2.3 million. The article pointed her out, even using the word 'regressive'. Instructor and former professional golfer Paige Spiranac had the best take on that:
There's the double standard. The Times isn't talking about the male athletes showing off their physique to the camera.
So with all the talk about Olivia Dunne lately, what about some of the other women who are benefitting from NIL? A college athlete making 6 figures has become common. Like the Cavinder twins, who play basketball for Miami each made the list on their own. Now it looks like they made need to choose between the WNBA or WWE for their next career move. NIL is providing opportunities that simply did not exist before.
Let's take a look at the The Top 10 Female Athlete NIL Valuations based on on3 rankings.
10. Grace McCallum
Utah gymnast, On3 NIL Valuation: $209,000
9. Jade Carey
Oregon State gymnast, On3 NIL Valuation: $258,000
8. Sedona Prince
Oregon basketball, On3 NIL Valuation: $529,000
7. Hailey Van Lith
Louisville basketball, On3 NIL Valuation: $545,000
6. Flaujae Johnson
LSU basketball, On3 NIL Valuation: $587,000
5. Hanna Cavinder
Miami (Florida) basketball, On3 NIL Valuation: $790,000
4. Haley Cavinder
Miami (Florida) basketball, On3 NIL Valuation: $794,000
3. Paige Bueckers
UConn basketball, On3 NIL Valuation: $816,000
2. Sunisa Lee
Auburn gymnast, On3 NIL Valuation: $1.5 million
1. Livvy Dunne
LSU gymnast, On3 NIL Valuation: $2.3 million
